The Brand Thinking Canvas


The Brand Thinking Canvas is a tool to create your own brand blueprint. A strong brand does not come about by accident: there is a method beneath the magic. To help changemakers build the strong brands they deserve, we invented the Brand Thinking Canvas. It helps you to define who you are, what you do and why it matters, who your audience is and how you can direct what they think and feel about you through brand building interactions. 



The Brand Thinking Canvas part One and Two and an 8 page manual as pdf's. Each license allows you to print a copy for your own use.

  • Brand Thinking Canvas Part 1+2 as a pdf
  • An 8 page manual 
  • The digital edition of the Brand Thinking Canvas is sold through Gumroad, an online sales tool for digital creative products. Gumroad handles the orders, payment and invoicing. 

paper edition 

A robust set of A0 or A2 synthetic paper posters to enable multiple workshops and frequent use. Sets are shipped out within 2 days of your order. 

  • Size: A0 or A2 
  • Printed on robust 210 g/m² synthetic paper and can be used many times when you write your ideas on Stattys Notes or sticky notes
  • The 8 page manual is sold separately
  • The canvasses are sold through Stattys, an innovation tool company. Stattys handles the orders, payment and invoicing. 

‘Our participants blossomed before our eyes within hours of working with the Brand Thinking Canvas. It was a truly inspiring moment.’ 
—Princess Reema Bint Bandar Al Saud