press & publications
We've gathered existing publications, talks and interviews for you to find out more about what we do and why we are driven to do it.
audio & video
April 2015 - Anne's TEDx Talk on how a late night brainstorm on lipstick and tampons sparked an idea that would turn her work and her life upside down.
June 2015 - Anne's interview with Daniel Philben @ Entrepreneur Abroad about a nomadic life, happiness and the psychology of branding.
interviews & essays
Best of the blog
It is no secret that crowdfunding is a great alternative to traditional capital to raise funds. But often people use it as a short term tactic. To realise our dream of a game, book, line of bags or a unique coffee machine. Instead of seeing it as a way to raise funds once, consider it a long term strategy to build your brand.
I am in the middle of a brand thinking course for professionals in the social sector and today NGO-speak came up. It can dictate the voice of some of the most reputable players in the social sector. "X supports social entrepreneurs who are leading and collaborating with changemakers in a team-of-teams model that addresses the fluidity of a rapidly evolving society." For real? To change the world, maybe we need to change the words. Here are ten brands that get it right.
How reframing your brand’s purpose helps to find inroads to organisational change.
Building a brand solely on social impact is not a guarantee for success, and it comes with risks that can take businesses by surprise - published by Stanford Social Innovation Review, March 16 2016.
In October 2015, we ran a 28 day crowdfunding campaign on Kickstarter to raise the funds to develop our Branding Toolkit for Changemakers. We received an incredible amount of support and managed to raise 103% of our goal. The toolkit was published last month, and now that we can take a step back and look at the process of developing a book and running a crowdfunding campaign, we thought it would be interesting to share our experience with others who might be thinking about crowdfunding as a way to fund their project.
In the past ten years, I’ve worked with myriad types of entrepreneurs, from walks of life as varied as industrial belt manufacturers to human rights activists. But it wasn’t until I walked down the beach of Donegal, Ireland, with big wave surfer Easkey Britton, that it struck me that actually, entrepreneurs really only come in two flavours. And once you know which type you are, you can make it your unreasonable advantage.
After listening to my plans attentively for half an hour, my business coach asked: “So what makes you happy?”. I was confused. I had just run him through the model for my future company. What’s happiness got to do with it? And why would my coach ask me about feelings? Duh.