Our book, Brand the Change, is out now! A step by step guide to building your brand, plus 23 tools and exercises, 14 case studies of successful change making brands and 7 guest essays. Published by BIS and distributed worldwide by Thames & Hudson!


build your own brand

brand the change: the book

Brand the Change takes you through the brand building process step by step with inspiring case studies, over 20 practical tools and exercises, and brand building tips and tricks from experts. 

the brand thinking canvas

We invented the Brand Thinking Canvas to help you understand the holistic model underneath a strong brand and to build your own brand blueprint. 

the climb - a free vision/mission tool

A great vision and mission are the foundations of an inspirational brand as well as a purpose driven, effective team. Struggling to define your vision and mission? Confused or uninspired? This free tool makes it easy.


work with us


add a brandling to your team!

We work with a number of amazing changemaking ventures to co-create their brand strategy in a compact workshop format, or with a select few through consultancy.

we build brand thinking skills

Are you an incubator, accelerator or investment fund? We help your participants, fellows or resident entrepreneurs grow their venture and increase their impact through brand thinking training in our brandcamps and customised programs.


we create custom tools & content

Brand thinking skills are crucial for entrepreneurs who want to grow their companies, employees who want to innovate, young leaders trying to get support for change in their community, for talent entering the job market, and many other groups. We design custom tools and content for your learning goals.


join us

join an event

We are on a mission to democratise branding knowledge by documenting and opening up cases of successful change making brands. Join one of our online or offline events!

become a trainer

Are you a brand strategist, creative or coach? Would you like to train peoples brand thinking skills, co-create brand blueprints or use our tools in your own consultancy? Check out the opportunities for trainers.

join the online tribe

Are you building a brand for change? Join our facebook group with changemakers from across the world and share your challenges, asks and learnings.


brand the change live


Attend one of our events, online or on location in Amsterdam or Nairobi.


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