Three dysfunctional beliefs about branding we should get rid of in 2018 by Anne Miltenburg

In the process of living our lives and doing our work, we acquire a set of beliefs: convictions on how something is done, or how we should behave. They help us make sense of things, form a basis for decisions and allow us to live a life we believe to be good. Dysfunctional beliefs on the other hand, are beliefs that are counterproductive. When it concerns branding, there are three dysfunctional beliefs in particular, that I see people buying into again and again. I hope we can truly say goodbye to them in 2018.

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At the plumbers house by Anne Miltenburg

In my native country we have a saying: at the plumbers house the taps always leak. I’ve heard people all over the world use it in different wording: the cobbler’s children have no shoes, the chef goes home to bread and water. So that is me: the plumber, cobbler, chef. 

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The brand architecture exercise that saved a social venture millions of dollars by Anne Miltenburg

Last summer a social enterprise that had successfully launched a savings product for health care on mobile phones in an East African country came to our branding agency with a problem. It had managed to win people’s trust in its ability to keep their money safe. But the secret to building that trust was quickly becoming the company’s biggest challenge—one that could end up costing them millions of dollars over the long term. 

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Branding tips from an introvert by Pauline Taks

Introverts are having a moment. Recently, while testing a custom developed personal branding toolkit for young leaders in Nairobi, Dereck, a sharp, professional looking young man, raised his hand. "Could we include any branding tips for introverts?" he asked quietly but with confidence, betraying he is an introvert himself. We decided to reach out to one of our frequent collaborators, Mike Radke, founder of Ubuntu Lab and Ion studios and a vocal introvert, for advice.

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To change the world, we have to change the words by Anne Miltenburg

I am in the middle of a brand thinking course for professionals in the social sector and today NGO-speak came up. It can dictate the voice of some of the most reputable players in the social sector. "X supports social entrepreneurs who are leading and collaborating with changemakers in a team-of-teams model that addresses the fluidity of a rapidly evolving society." For real? To change the world, maybe we need to change the words. Here are ten brands that get it right. 

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Navigating a pivot - absolute playground or total hell for your brand? by Anne Miltenburg

Are pivots an absolute playground or total hell for a brand, its owner and the brand developer? This March, Gautam Shah and Anne Miltenburg spoke to Adam Force at Change Creator Magazine about the progress of startup Internet of Elephants and how they navigated the unexpected twists and turns that are inherent to any startup. 

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