Brand Strategy Canvas

What we learned from crowdfunding the Branding Toolkit for Changemakers by Anne Miltenburg

In October 2015, we ran a 28 day crowdfunding campaign on Kickstarter to raise the funds to develop our Branding Toolkit for Changemakers. We received an incredible amount of support and managed to raise 103% of our goal. The toolkit was published last month, and now that we can take a step back and look at the process of developing a book and running a crowdfunding campaign, we thought it would be interesting to share our experience with others who might be thinking about crowdfunding as a way to fund their project. 

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Drive: a female brand developer on the road in Saudi Arabia by Anne Miltenburg

“No one has ever asked us what our dream job would be.” The head of Alf Darb academy translates for me to english, gathering up feedback from 25 female participants in the pilot of a custom designed Self Branding Toolkit. “I feel like I was lost in a maze, and you have showed me the way forward.”. The smiles in the group radiate towards me. Even in something as functional as giving feedback, the poetic beauty of Arabic cannot help but slip through. And yet, it’s the end of a week of so many completely foreign impressions and deep emotions, that even such profoundly moving feedback isn’t the highlight.

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How to design a revolution: from Bill Gates to Occupy by Anne Miltenburg

On the surface, Microsoft mogul and philanthropist Bill Gates and the worldwide anti-establishment movement Occupy have little in common. But, looking through The Brandling's eyes, you will discover a surprisingly similar system underneath. Both systems are driven by a idea of what the future world should look like (vision), how we can get there (mission) and what kind of moral compass will guide us along the way (values). In short; system thinking that is surprisingly similar to branding.

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