Movement

How to design a revolution: from Bill Gates to Occupy by Anne Miltenburg

On the surface, Microsoft mogul and philanthropist Bill Gates and the worldwide anti-establishment movement Occupy have little in common. But, looking through The Brandling's eyes, you will discover a surprisingly similar system underneath. Both systems are driven by a idea of what the future world should look like (vision), how we can get there (mission) and what kind of moral compass will guide us along the way (values). In short; system thinking that is surprisingly similar to branding.

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