branding

Differentiate or die: five ways to stand out from the social impact crowd by Anne Miltenburg

In 2016, in an article for the Stanford Social Innovation review, I wrote that social good will not be a differentiator forever. As products and services for social and environmental good are becoming more common, social entrepreneurs and organisations in the social sector will have to get better at differentiating themselves beyond their social missions. Here are four inspirational examples of social impact brands that stand out from the crowd.

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Three dysfunctional beliefs about branding we should get rid of in 2018 by Anne Miltenburg

In the process of living our lives and doing our work, we acquire a set of beliefs: convictions on how something is done, or how we should behave. They help us make sense of things, form a basis for decisions and allow us to live a life we believe to be good. Dysfunctional beliefs on the other hand, are beliefs that are counterproductive. When it concerns branding, there are three dysfunctional beliefs in particular, that I see people buying into again and again. I hope we can truly say goodbye to them in 2018.

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Social sector brands: drop the jargon! by Anne Miltenburg

I am in the middle of a brand thinking course for professionals in the social sector and today NGO-speak came up. It can dictate the voice of some of the most reputable players in the social sector. "X supports social entrepreneurs who are leading and collaborating with changemakers in a team-of-teams model that addresses the fluidity of a rapidly evolving society." For real? To change the world, maybe we need to change the words. Here are ten brands that get it right. 

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Branding at the beach by Anne Miltenburg

As an entrepreneur, it's hard to make the time and headspace to craft your brand strategy during the endless cycle of daily tasks and emergencies that clog up your agenda. With the summer as a time where so many of those distractions slow down to a manageable pace, this is the perfect time to block two mornings to work on your brand. 

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