case studies

wanted: your suggestions on strong Arab brands by Anne Miltenburg

This fall, JA Publishers in Jordan will launch the Arabic edition of our book, Brand the Change. Now we can deliver an Arabic edition for those who love to explore the content in their own language. A big pillar of the book are the case studies from around the world: we feature cases from Kenya to the US. However, for the English edition, we searched but never found a good case study from the MENA region, and so for the Arabic edition, we are opening up the search again! And we need your ears and eyes!

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