8 ways branding can help you win that $1.000.000 acceleration prize by Anne Miltenburg

This week, I'm in Boston to build the brand building capability of the six finalist teams of the Hult Prize, a start-up accelerator for budding young social entrepreneurs emerging from universities across the globe. Named as one of the top five ideas changing the world by President Bill Clinton and TIME Magazine, the annual competition for the the Hult Prize aims to identify and launch the most compelling social business ideas—start-up enterprises that tackle grave issues faced by billions of people. So how can branding help the Hult Prize finalists to win the coveted $1 million dollar prize? 

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Michael, Chief Creative Officer, 12 years old by Anne Miltenburg

When Emer Beamer and I first spoke about her accelerator project, I was a bit baffled. Educating children to be designers? As a professional designer who had to go through years of design school in order to obtain the title, the thought had never occurred to me. Spending time with Emer, going through her methodology and design process, I became a believer. Unfortunately, in our current educational system we teach children out of creativity. Emer Beamer has the vision, the tools and the hands on experience to do things differently. 

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