Let's #brandthechange by Anne Miltenburg

In our work with clients and during workshops, we often do a manifesto exercise. Drafting a manifesto together is a great way to get aligned with each others vision and the ethics that guide your behaviour. It builds a sense of company culture. It is a way to get your internal team rallied behind a shared sense of purpose and to attract like minded people out there in the world. We had wanted to do this for two years but it kept being de-prioritised. Like so many things, it seemed important but not urgent. But recent events in the world made us realise, no: it is important and very urgent, as a matter of fact, we've already lost time. So we decided to eat our own dog food. Here's the result. Let us know what you think...

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