marketing

Differentiate or die: five ways to stand out from the social impact crowd by Anne Miltenburg

In 2016, in an article for the Stanford Social Innovation review, I wrote that social good will not be a differentiator forever. As products and services for social and environmental good are becoming more common, social entrepreneurs and organisations in the social sector will have to get better at differentiating themselves beyond their social missions. Here are four inspirational examples of social impact brands that stand out from the crowd.

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Three dysfunctional beliefs about branding we should get rid of in 2018 by Anne Miltenburg

In the process of living our lives and doing our work, we acquire a set of beliefs: convictions on how something is done, or how we should behave. They help us make sense of things, form a basis for decisions and allow us to live a life we believe to be good. Dysfunctional beliefs on the other hand, are beliefs that are counterproductive. When it concerns branding, there are three dysfunctional beliefs in particular, that I see people buying into again and again. I hope we can truly say goodbye to them in 2018.

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The Branding Case of Soko by Anne Miltenburg

The artisan craft industry is the second largest employer in the developing world. Its workers are also some of the most disenfranchised. On average, women account for 80% of the workforce, but make only 10% of the income. Fashion brand/tech company Soko provides a way for artisans to improve their livelihoods by connecting them directly with market demand around the world through a first-generation mobile phone marketplace. This approach matches existing consumer behaviour with responsibly sourced products, proving that ethical small-scale production can feed the mainstream market.

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The Big Ask: help us crowd fund the Branding Toolkit for Changemakers! by Anne Miltenburg

The Brandling wants to see a world where a family starting a lemonade factory in Sierra Leone has access to as much knowledge on the branding process as a company like Coca Cola. That is why we are creating a toolkit that provides change makers with the knowledge and tools they need to build their brand. And we need your support to make it happen!

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