Five mistakes that social entrepreneurs make when crafting their brands by Anne Miltenburg

As a brand developer, I’ve met countless social entrepreneurs all over the world: people with an extreme passion for social or environmental impact. They have a lot to master in order to make their ventures succeed – from setting up a production chain, to technology, HR, complex investment structures, and more. Branding is yet another discipline to conquer, and though entrepreneurs see it as crucial, they often feel they lack...

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