purpose

Why we can’t stop debating Purpose-marketing, and never should by Anne Miltenburg

Yesterday it was Nike and Gillette, today it’s Lego. As a brand developer, author, teacher and community builder that champions brand thinking as a critical skill to advance social and environmental change, I am confronted by the following question almost every single day for the past five years: ‘How should we think about brands espousing social justice issues? Is it a good or a bad development?’