Monday Must Read: One-for-One 2.0 by Anne Miltenburg

I've been openly critical of the One-for-one model, and the originator of the concept, American shoe brand Toms' for some time. That is why I loved the article by Leigh Buchanan, editor at large of Inc. Magazine, on the second act of Blake Mycoskie, the founder of Toms' shoes. The article, 'What is next for Toms', thoughtfully traces Mycoskies journey as an entrepreneur and philanthropist, the criticism of the giving model and how the company has reworked their impact model.

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