return on investment

Three dysfunctional beliefs about branding we should get rid of in 2018 by Anne Miltenburg

In the process of living our lives and doing our work, we acquire a set of beliefs: convictions on how something is done, or how we should behave. They help us make sense of things, form a basis for decisions and allow us to live a life we believe to be good. Dysfunctional beliefs on the other hand, are beliefs that are counterproductive. When it concerns branding, there are three dysfunctional beliefs in particular, that I see people buying into again and again. I hope we can truly say goodbye to them in 2018.

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