social entrepreneurship

Treat yourself to a brand thinking day! by Anne Miltenburg

This February, we launched the Branding Toolkit for Changemakers to help social entrepreneurs to build stronger brands. Now that the toolkit is published, we love to help you get started with the tools. Of course, any organisation is in a different phase, but whatever stage you are in (whether you just created a concept, found your business model, or if you are scaling), we highly recommend treating yourself (and your team) to half a day of brand thinking! 

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The Branding Case of Soko by Anne Miltenburg

The artisan craft industry is the second largest employer in the developing world. Its workers are also some of the most disenfranchised. On average, women account for 80% of the workforce, but make only 10% of the income. Fashion brand/tech company Soko provides a way for artisans to improve their livelihoods by connecting them directly with market demand around the world through a first-generation mobile phone marketplace. This approach matches existing consumer behaviour with responsibly sourced products, proving that ethical small-scale production can feed the mainstream market.

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It's here: The Branding Toolkit for Changemakers by Anne Miltenburg

After years of dreaming, three months of beta-version development and testing, one month of crowdfunding preparation, 28days of Kickstarter campaigning, four months of writing, interviews, research and editing, a month of design and production, four pro bono Brand Camps, 12 hours of individual brand consultancy and a week of packing and shipping we are thrilled to announce the official launch of the Branding Toolkit for Changemakers!

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What we learned from crowdfunding the Branding Toolkit for Changemakers by Anne Miltenburg

In October 2015, we ran a 28 day crowdfunding campaign on Kickstarter to raise the funds to develop our Branding Toolkit for Changemakers. We received an incredible amount of support and managed to raise 103% of our goal. The toolkit was published last month, and now that we can take a step back and look at the process of developing a book and running a crowdfunding campaign, we thought it would be interesting to share our experience with others who might be thinking about crowdfunding as a way to fund their project. 

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Drive: a female brand developer on the road in Saudi Arabia by Anne Miltenburg

“No one has ever asked us what our dream job would be.” The head of Alf Darb academy translates for me to english, gathering up feedback from 25 female participants in the pilot of a custom designed Self Branding Toolkit. “I feel like I was lost in a maze, and you have showed me the way forward.”. The smiles in the group radiate towards me. Even in something as functional as giving feedback, the poetic beauty of Arabic cannot help but slip through. And yet, it’s the end of a week of so many completely foreign impressions and deep emotions, that even such profoundly moving feedback isn’t the highlight.

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The Brandling is One Year! by Anne Miltenburg

Last year in October The Brandling was born, with the aim of empowering social entrepreneurs to increase their impact. We are now celebrating our first year anniversary, have worked with over 150 changemakers, and our conviction that branding is crucial for social impact has only grown. Here is what we have come to believe, above all, after the first 12 months.

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