social innovation

Client Spotlight: Internet of Elephants by Anne Miltenburg

We’ve been working with Kenya/US based startup Internet of Elephants (IOE) for 18 months, in which time we’ve seen the company grow from one person with a vision to a team of 12, funded by private investment and developing the prototype for their first product. This is a great moment to talk to Gautam Shah, the founder of IOE, about his journey...

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Treat yourself to a brand thinking day! by Anne Miltenburg

This February, we launched the Branding Toolkit for Changemakers to help social entrepreneurs to build stronger brands. Now that the toolkit is published, we love to help you get started with the tools. Of course, any organisation is in a different phase, but whatever stage you are in (whether you just created a concept, found your business model, or if you are scaling), we highly recommend treating yourself (and your team) to half a day of brand thinking! 

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The Branding Case of Soko by Anne Miltenburg

The artisan craft industry is the second largest employer in the developing world. Its workers are also some of the most disenfranchised. On average, women account for 80% of the workforce, but make only 10% of the income. Fashion brand/tech company Soko provides a way for artisans to improve their livelihoods by connecting them directly with market demand around the world through a first-generation mobile phone marketplace. This approach matches existing consumer behaviour with responsibly sourced products, proving that ethical small-scale production can feed the mainstream market.

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What we learned from crowdfunding the Branding Toolkit for Changemakers by Anne Miltenburg

In October 2015, we ran a 28 day crowdfunding campaign on Kickstarter to raise the funds to develop our Branding Toolkit for Changemakers. We received an incredible amount of support and managed to raise 103% of our goal. The toolkit was published last month, and now that we can take a step back and look at the process of developing a book and running a crowdfunding campaign, we thought it would be interesting to share our experience with others who might be thinking about crowdfunding as a way to fund their project. 

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The Big Ask: help us crowd fund the Branding Toolkit for Changemakers! by Anne Miltenburg

The Brandling wants to see a world where a family starting a lemonade factory in Sierra Leone has access to as much knowledge on the branding process as a company like Coca Cola. That is why we are creating a toolkit that provides change makers with the knowledge and tools they need to build their brand. And we need your support to make it happen!

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8 ways branding can help you win that $1.000.000 acceleration prize by Anne Miltenburg

This week, I'm in Boston to build the brand building capability of the six finalist teams of the Hult Prize, a start-up accelerator for budding young social entrepreneurs emerging from universities across the globe. Named as one of the top five ideas changing the world by President Bill Clinton and TIME Magazine, the annual competition for the the Hult Prize aims to identify and launch the most compelling social business ideas—start-up enterprises that tackle grave issues faced by billions of people. So how can branding help the Hult Prize finalists to win the coveted $1 million dollar prize? 

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The City of Cheetahs by Anne Miltenburg

When the invitation to give a workshop at a social innovation event in Nairobi dropped into my mailbox this spring, I was surprised. The invitation raved about Nairobi as THE case study for cities across the world who want to become hubs for social innovation. Really? I thought… Nairobi? In retrospect, I have to admit, I was pretty clueless.

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