sustainability

Climate Strike! Four profound and practical ways the creative industries can join the effort by Anne Miltenburg

As professionals in the world of branding and communication, and the creative industries as a whole, we can play a significant role in systems change to address the climate crisis. Let’s ensure that the climate strike becomes more than a one day burst of energy followed by a year of business as usual. Here are four ways I believe we can make a profound long term change happen.

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Six tips to create sustainable promotional items for your brand by Juliette Schraauwers

Many organisations (whether commercial or not-for-profit) are addicted to producing t-shirts, banners, notebooks, key cords and pens with their logo on it, to give away as gifts and/or to build brand recognition and visibility. More often than not, these items are produced under bad working conditions and with harmful materials. Have you ever wondered what happens to your promotional products after you give them away? Do people actually use the pen with your logo, or wear the shirt you made for your event? Does it end up in a drawer, or worse, does it end up on the landfill?

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