tools

Treat yourself to a brand thinking day! by Anne Miltenburg

This February, we launched the Branding Toolkit for Changemakers to help social entrepreneurs to build stronger brands. Now that the toolkit is published, we love to help you get started with the tools. Of course, any organisation is in a different phase, but whatever stage you are in (whether you just created a concept, found your business model, or if you are scaling), we highly recommend treating yourself (and your team) to half a day of brand thinking! 

Read More

Drive: a female brand developer on the road in Saudi Arabia by Anne Miltenburg

“No one has ever asked us what our dream job would be.” The head of Alf Darb academy translates for me to english, gathering up feedback from 25 female participants in the pilot of a custom designed Self Branding Toolkit. “I feel like I was lost in a maze, and you have showed me the way forward.”. The smiles in the group radiate towards me. Even in something as functional as giving feedback, the poetic beauty of Arabic cannot help but slip through. And yet, it’s the end of a week of so many completely foreign impressions and deep emotions, that even such profoundly moving feedback isn’t the highlight.

Read More