Let's #brandthechange by Anne Miltenburg

In our work with clients and during workshops, we often do a manifesto exercise. Drafting a manifesto together is a great way to get aligned with each others vision and the ethics that guide your behaviour. It builds a sense of company culture. It is a way to get your internal team rallied behind a shared sense of purpose and to attract like minded people out there in the world. We had wanted to do this for two years but it kept being de-prioritised. Like so many things, it seemed important but not urgent. But recent events in the world made us realise, no: it is important and very urgent, as a matter of fact, we've already lost time. So we decided to eat our own dog food. Here's the result. Let us know what you think...

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Client Spotlight: Internet of Elephants by Anne Miltenburg

We’ve been working with Kenya/US based startup Internet of Elephants (IOE) for 18 months, in which time we’ve seen the company grow from one person with a vision to a team of 12, funded by private investment and developing the prototype for their first product. This is a great moment to talk to Gautam Shah, the founder of IOE, about his journey...

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Client spotlight: Designathon Works by Anne Miltenburg

When we met Emer Beamer in 2013, she told us about her idea to create a design methodology where children design solutions for social and environmental issues using new technologies. We were not sure what to make of it. “Can you repeat that?” I asked her incredulously...

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Two years of The Brandling: Part One by Anne Miltenburg

Two years ago, in the summer of 2014, I packed my bags and started on my journey as The Brandling. I was convinced branding can play a crucial role in creating a paradigm shift in how we brand social businesses. To see them attract the audiences, investment, employees and press they deserve. This is the moment to ask, are we moving closer to what we set out to achieve?

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Branding at the beach by Anne Miltenburg

As an entrepreneur, it's hard to make the time and headspace to craft your brand strategy during the endless cycle of daily tasks and emergencies that clog up your agenda. With the summer as a time where so many of those distractions slow down to a manageable pace, this is the perfect time to block two mornings to work on your brand. 

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