Tips & tricks

Six tips to create sustainable promotional items for your brand by Juliette Schraauwers

Many organisations (whether commercial or not-for-profit) are addicted to producing t-shirts, banners, notebooks, key cords and pens with their logo on it, to give away as gifts and/or to build brand recognition and visibility. More often than not, these items are produced under bad working conditions and with harmful materials. Have you ever wondered what happens to your promotional products after you give them away? Do people actually use the pen with your logo, or wear the shirt you made for your event? Does it end up in a drawer, or worse, does it end up on the landfill?

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Branding at the beach by Anne Miltenburg

As an entrepreneur, it's hard to make the time and headspace to craft your brand strategy during the endless cycle of daily tasks and emergencies that clog up your agenda. With the summer as a time where so many of those distractions slow down to a manageable pace, this is the perfect time to block two mornings to work on your brand. 

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Treat yourself to a brand thinking day! by Anne Miltenburg

This February, we launched the Branding Toolkit for Changemakers to help social entrepreneurs to build stronger brands. Now that the toolkit is published, we love to help you get started with the tools. Of course, any organisation is in a different phase, but whatever stage you are in (whether you just created a concept, found your business model, or if you are scaling), we highly recommend treating yourself (and your team) to half a day of brand thinking! 

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What we learned from crowdfunding the Branding Toolkit for Changemakers by Anne Miltenburg

In October 2015, we ran a 28 day crowdfunding campaign on Kickstarter to raise the funds to develop our Branding Toolkit for Changemakers. We received an incredible amount of support and managed to raise 103% of our goal. The toolkit was published last month, and now that we can take a step back and look at the process of developing a book and running a crowdfunding campaign, we thought it would be interesting to share our experience with others who might be thinking about crowdfunding as a way to fund their project. 

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Five mistakes that social entrepreneurs make when crafting their brands by Anne Miltenburg


As a brand developer, I’ve met countless social entrepreneurs all over the world: people with an extreme passion for social or environmental impact. They have a lot to master in order to make their ventures succeed – from setting up a production chain, to technology, HR, complex investment structures, and more. Branding is yet another discipline to conquer, and though entrepreneurs see it as crucial, they often feel they lack...

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