We have the immense pleasure to support a select group of ambitious changemakers by creating brands that help them get the audiences they deserve. We work with startups from Kenya to Ireland and from Saudi Arabia to the U.S. on topics as diverse as women's empowerment, mhealth or tech for wildlife conservation. We develop the brand strategy, create a verbal and visual identity, make an inspiring brand book and if desired, we can translate the brand to different experiences from communication to events.
Internet of elephants
The Brandling has teamed up with US/Kenyan tech startup Internet of Elephants to create a brand presence that helps them get the support they need from conservation organisations, investors, partners and gamers. IOE has one big vision: to see 30 million people all over the world wake up in the morning to check where their elephant is. We've supported IOE all the way from their first steps in building a professional presence for their partner and investment search, to the management of new consumer facing brands and communications for their upcoming products.
TECHNOLOGY • WILDLIFE CONSERVATION
In 2015 we developed the name, brand narrative and visual identity for Leap. Leap is an mhealth platform designed in, and for, Africa.
By 2035 the world will lack 13 million skilled doctors and nurses: people we need to keep our communities healthy. Governments, NGOs and (social) enterprises are training as many health care practitioners as they can. But it’s not easy: they have thousands of kilometres to cover and tens of thousands of people to train before they can offer every community a qualified doctor or nurse. But we have one great ally: the mobile phone. Through this device, Africa is the most connected continent in the world. Therefore AMREF, Safaricom, the MPESA Foundation, Accenture, Mezzanine and the Kenya Ministry of Health have created Leap, which offers governments, NGOs and (social) enterprises the means to train health care volunteers and professionals on a myriad of health topics at the push of a button, wherever they are and whenever it is needed. With Leap, you offer world-class health care training directly to people’s pockets, whether they are in Turkana or Nairobi.
TECHNOLOGY • HEALTH CARE
Designathon Works is a unique design thinking method that unleashes the creativity of children to design a better world using new technologies. DW develops educational methods and events that encourage children to use their natural creative problem solving abilities, and to explore innovative use of technologies. The Brandling created a visual brand identity that ties the method and communication together and helps their unique educational method spread across the world.
EDUCATION • DESIGN THINKING
M-TIBA is a service on your mobile phone that allows all Kenyans to send, save and spend funds specifically for medical treatment. Money stored in M-TIBA can only be used to pay for treatment and medication at clinics and hospitals with a certain safety standard. This innovative combination of finance and healthcare addresses socio-economic problems both for those who need to cover their own health care costs and for clinics delivering services to patients with few financial resources.
The M-TIBA team faced complex brand architecture and messaging challenges due to their myriad partnerships, making B2C and B2B communication too complex. The Brandling assessed and restructured M-TIBA's brand architecture, ran a focus group discussion with users to clarify messaging around the product, and created messaging accordingly. To enable the brand manager and the team to have a clear departure point for decision making on the brand and the creation of campaigns and communication materials, we created a comprehensive and easy to use brand manual with guidelines, templates and files. The result is a financially manageable, strategically clear and visually organised brand. M-TIBA serves over 1 million people saving for their health care.
TECHNOLOGY • HEALTH CARE • FINANCE
museum of peace and justice
War and peace, conflict and struggle, human rights and democracy, are no easy topics and we don't really have any particular places in society where we go to discuss them. But they should be discussed, and where else but in The Hague, international city of peace and Justice? The Red Cross and Humanity House believed a Museum of Peace, Justice and Humanity is needed where people to come together and learn, debate and reflect on the state of the world and their own role in it.
In order to get support and funding, the story of this not yet existing museum needed to be told to investors, policy makers and stakeholders in the city. The museum had to come alive before their eyes to build enthusiasm and political will. We supported the consortium by creating a brand book for the museum concept: a physical book that brings the museum experience in all its facets to life. By bringing the museum's purpose and experience to life, the projectteam was able to raise the support they needed.
HUMAN RIGHTS • CULTURAL SECTOR
Access to personal, independent and solid family planning advice is limited or non-existent for many young women in low income countries. Population Council and a team of seasoned experts and entrepreneurs came together to create a free mobile phone system that allows women to anonymously access personalised advice.
The Brandling created a name and personality for the brand that would act like a smart sister to the young women: she knows what methods are available, is easy to talk to and has your best interest at heart. The result is Nivi: a brand that is easy to talk to and gives you a voice in the health care system. Nivi even arranges free transport to your clinic!
interested in collaborating?
We would love to hear more about the change you are looking to create in the world and discuss how we can support you in achieving it. Give us a ring, mail us, ping us, we're looking forward to hearing from you!