At the second Brand the Change Live, we are honoured to feature Patagonia and Triodos Bank. The journey of both brands has not been easy, and success certainly did't happen overnight: both have been bringing people on board with environmental positive business practices for decades, through marketing campaigns, platforms and activism. Tonight, Alex Weller and Greo Belgers, marketing directors of their respective brands, are sharing their lessons learned along the way.
We're running an Open Space Session this month! What's that exactly? Open space technology is a great method to get a group of people to exchange ideas and solutions around a certain topic. And we know lot's of you have questions around building your brand for change.
We have two great speakers lined up: Veronica Fossa of WeFactory who will share the experience of prototyping her 'Meal at Work' concept, and Gautam Shah, founder of Internet of Elephants, who will talk about his companies lean approach to product development and how they are prototyping their way to a full product.