How strong is your brand character and how does it come across? For this edition we call upon change makers who want to learn how their brand character comes across to brand professionals. When done right, your brand’s character reflects who you are and what you stand for. We’ll reverse engineer your brand identity to its core values and the underling essence. We will analyse the words and design you use to bring your brand to life to then describe the brand we see in-front of us.
What are people thinking and saying about you when you are not in the room? For the 4th edition of the Brand the Change meetup we call upon change makers who want to learn more about how people currently think and feel about their brand and what they could do to influence that perception.
+Acumen is the educational arm of Acumen, a world renown nonprofit changing the way the world tackles poverty by investing in sustainable businesses, leaders, and ideas. This +Acumen learning lab is a 90 minute online lecture on branding for social change, that gives you practical tools to build your brand for change.
So you are looking to change how the world eats and drinks. You have a great product, but how will you get it into the hands of a critical mass of people? At the third Brand the Change Live, we have the honor of hosting two young companies that are trying to change the way we eat and drink. The stories of Frank About Tea and Dutch Weed Burger, though very different, show how smart branding is crucial to creating the change you want to see. These food rebels have learned how to build a brand that pulls customers into their world of flavor and change the world with each bite and sip.
This prototype session in Lisbon will bring together eight brand experts and eight social entrepreneurs to discuss how we can set up meet ups that truly support the local community of impact driven entrepreneurs to build stronger brands.
Will you help us prototype a meetup format?
At the second Brand the Change Live, we are honoured to feature Patagonia and Triodos Bank. The journey of both brands has not been easy, and success certainly did't happen overnight: both have been bringing people on board with environmental positive business practices for decades, through marketing campaigns, platforms and activism. Tonight, Alex Weller and Greo Belgers, marketing directors of their respective brands, are sharing their lessons learned along the way.
We're running an Open Space Session this month! What's that exactly? Open space technology is a great method to get a group of people to exchange ideas and solutions around a certain topic. And we know lot's of you have questions around building your brand for change.
We have two great speakers lined up: Veronica Fossa of WeFactory who will share the experience of prototyping her 'Meal at Work' concept, and Gautam Shah, founder of Internet of Elephants, who will talk about his companies lean approach to product development and how they are prototyping their way to a full product.