So you are looking to change how the world eats and drinks. You have a great product, but how will you get it into the hands of a critical mass of people? At the third Brand the Change Live, we have the honor of hosting two young companies that are trying to change the way we eat and drink. The stories of Frank About Tea and Dutch Weed Burger, though very different, show how smart branding is crucial to creating the change you want to see. These food rebels have learned how to build a brand that pulls customers into their world of flavor and change the world with each bite and sip.
At the second Brand the Change Live, we are honoured to feature Patagonia and Triodos Bank. The journey of both brands has not been easy, and success certainly did't happen overnight: both have been bringing people on board with environmental positive business practices for decades, through marketing campaigns, platforms and activism. Tonight, Alex Weller and Greo Belgers, marketing directors of their respective brands, are sharing their lessons learned along the way.