other branding resources
There are lots of amazing resources out there for anyone looking to build their brand. We've selected a few we think are incredibly helpful, which we use ourselves, and can highly recommend to others.
the climb: define your mission and vision
It is easy to get lost in all the branding terminology. The Climb Tool which we created ourselves, makes the difference between a vision and a mission crystal clear and helps you get yours right. Illustrated with examples from existing, inspiring brands. We use it constantly in our workshops and it works wonders.
value proposition canvas by strategyzer
The classic canvas that helps you map the pains and gains of your customer. It never fails to create some much needed insights on how you can articulate the true value of your service or product better. Don't be intimidated by the business language, take your time and it will work its wonders.
storytelling worksheet by marshall ganz
The authority on storytelling for change, Marshall Ganz, worked with the Obama campaign and is a senior lecturer in public policy at the Kennedy School of Government at Harvard University. His worksheet on storytelling is the simplest yet strongest method to construct your story that we've seen.