we combine the power of tools, training and tribe to support changemakers in building the brand they deserve.


We're super proud to announce the second edition of our branding toolkit is out!


build your brand

brand the change: the toolkit

Our toolkit takes you through the brand building process step by step with inspiring case studies, over 20 practical tools and exercises, and brand building tips and tricks from experts.

the brand thinking canvas

We invented the Brand Thinking Canvas to help you understand the holistic model underneath a strong brand and to build your own brand blueprint. 

the climb - a free vision/mission tool

A great vision and mission are the foundations of an inspirational brand as well as a purpose driven, effective team. Struggling to define your vision and mission? Confused or uninspired? This free tool makes it easy.


let's #brandthechange


join us

join the online tribe

Are you building a brand for change? Join our public facebook group with changemakers from across the world and share your challenges, asks and learnings.

become a trainer

Are you a brand strategist, creative or coach? Would you like to train peoples brand thinking skills, co-create brand blueprints or use our tools in your own consultancy? Become a Brand Thinking for Change Trainer.

work with us

Are you an incubator, accelerator or investor? We help your participants, fellows and resident entrepreneurs increase their impact through brand thinking training.



Nairobi | Amsterdam | FREETOWN

Are we in your neighbourhood? Get in touch and let's meet up! 


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