trainers certification programme

Past and current participants of the Brand The Change Trainers Programme

Past and current participants of the Brand The Change Trainers Programme


Are you a brand strategist, marketeer, communications expert, creative or coach who wants to use our branding method for your own clients or workshop participants? Our tried and tested workshop formats and tools offer a great foundation for your professional practice. We run two six-month trainers’ programmes a year in a hybrid format that combines on- and offline learning, assignments and coaching.


Through the online trainers programme, we are opening up all our knowledge on workshop formats, facilitation best practices and marketing the workshops and training to a select group of dedicated, like minded professionals across the world. We’ve documented our best practices and every lesson learned running workshops and trainings with over 1500 (social) entrepreneurs from different sectors, countries and different stages of business. Through the trainers programme we’ve trained 36 brand professionals to work with our tools and transform their practices.


The trainers programme will help you master the Brand The Change tools, elevate your practice to a more strategic level and infuse it with purpose, build your facilitation skills, design your own unique workshop process, and present your services to the world.

the programme

The programme consists of five modules that each cover an important aspect of the trainers practice. Each module is documented in our programme guide. The modules are delivered through a blended format of online and offline learning. We combine bi-weekly live online hangouts, with individual course work and peer coaching sessions.


What you get

  • Twelve online hangouts (one every two weeks)

  • Independent studies and assignments, with feedback

  • A full trainers manual of 120+ pages that documents all our knowledge on building a thriving trainers practice

  • A certificate of participation for those who complete the course

  • A license to train an unlimited amount of participants for one year

  • Peer coaching

  • A platform for interaction with faculty and other (past) participants


The trainers programme is delivered by Anne and Maira.


Anne Miltenburg
Author of Brand The Change, Founder of The Brandling

Maira Rahme
Learning designer, facilitator

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learning outcomes

By following the modules, attending the hangouts and completing the assignments, at the end of the programme you will have: 

  • selected and mastered the tools and exercises that will support your practice

  • created a workshop/training/coaching or consultancy format

  • have one or more case studies to inspire your clients/participants

  • your own brand framework for your trainers practice and the ability to ’sell’ your offer with clarity and confidence

Time commitment

In order to get the most out of the program, trainers should expect to reserve at least 16 hours a month. The exact time commitment depends on the depth of studies and in which phase of developing a professional trainers practice you are. 

  • 4 hours a month for online hangouts, twice a month on Tuesdays at 18.00hrs Nairobi time

  • 12+ hours for individual studies and assignments a month

Because the quality of the program depends in part on the commitment and interaction of the entire group of aspiring trainers, we ask all applicants to consider whether this time commitment is possible in combination with other professional and personal obligations.


The fee for the programme is €1,600,-

We have two scholarships available for participants who are citizens or residents of a country with a GNI per capita of $10,000 or less, or trainers work with marginalised communities. If you want to apply for the scholarship, please indicate this in the application form.

Participant profiles

The trainers programme is developed for the needs of:

  • Brand experts, designers, strategists and communication specialists with at least 5 years professional experience

  • Coaches or facilitators with a strong affinity with branding

  • Educators in the field of branding/marketing, creative industries, or business

The programme is open to participants from all countries, however do take into account the online hangouts take place at 6pm/18.00hrs Nairobi time, which makes participation for participants based in the Far East or West Coast of the Americas a little harder (but we leave it up to you whether you can deal with 5am or 11pm calls).

experience & diversity

The stronger the class, the better for us all! Therefore we will select participants on relevant professional experience, as well as the right fit in the group. We aim to create the right mix of diversity in geographic location, cultural background and gender. Check out the profiles of graduates (pilot participants, class of 2018, class of 2019) to get an idea of the diversity we are looking for. 

Members of our Trainers Network who are already working with the canvas will be prioritised.

Next application process opens October 2019

We have a maximum of 12 spots available in the program, and participants will be selected based on individual qualifications, motivation, as well as a fit with the group. Applications to our next class (January-July 2020) will take place in October 2019. Sign up to stay up to date on the application process and news regarding the trainers programme through the link below. If you have any questions, feel free to reach out via

What alumni say about the programme

“During the two decades I spent at international brand agencies I have seen a good deal of methods and brand models. Anne Miltenburg managed to turn all of these models into a clever and concise method that is easy to understand even for people who are not trained in brand strategy. Anne is a very smart and inspiring teacher. She treats her students with respect while helping each and everyone of them to move forward. I felt empowered by the program. All participants of our international trainers class had different backgrounds, both geographical and in skills. And we all had a different goal that we wanted to reach. During our online hangouts Anne challenged us to be really clear about our goals and methods and always test our assumptions. One aspect of the program that I especially liked is the peer coaching in between the online sessions. The variation in backgrounds of the participants was very enriching. If you want to work professionally with the Brand Thinking canvasses I strongly recommend this program. It deepens your knowledge of the method and will help you to develop your own training practice.” - Marieke Griffioen

‘For the last 6 months I had the fantastic opportunity to explore the Brand Thinking Canvas, dive deeper into my own practice, meet like-minded people on the Brand the Change Network, and learn closely from Anne: an expert strategist, and facilitator who knows how to do branding for the third sector like no one else. I recommend this course for anyone wanting to take their branding practice to the next level. In particular, if you work with groups and/or need clear and easy tools to facilitate branding processes and workshops for change markers, then look no further and enrol already!’ - Maira Rahme

As a brand designer and strategist I have been working with the Brand Thinking Canvas for over 3 years with my clients. The programme gave so much more depth to my practice and understanding of the tools. By applying the canvas to my own business with the support of the group it become as transformational for myself as I know it is for my clients. Presenting your own brand in front of a group of brand strategists is super scary but so so good to get the most out of yourself. So not only did the programme give me more knowledge, it was actually an investment in growing my own business and get more clarity.’ - Hanneke Laaning

‘Joining the Brand the Change trainers’ programme was the best thing that I did for myself. I'd been thinking of starting my consultancy for a while. While I was still taking clients, I didn't have a clear plan of how I wanted to transition to a more formal practice. I was so pleased to learn that Anne was doing a Brand the Change trainers’ programme with a focus of helping people figuring our their own business. While I wanted to learn how to use the Canvas, I was looking for motivation and guidance to build my practice -- and, got that! This course provided me with a much needed motivation and accountability to finally make the pursuit of my dream clients and my own brand a reality. At the end, I became more focused and strategic about my brand vision. In addition, Anne is just amazing and built a great community of professionals that are willing to share their expertise anytime.’ Anya Liddiard